In recent years, there has been a significant shift in the way investors approach their investment decisions. Traditionally, financial returns were considered the primary goal, and any consideration of environmental or social impacts was secondary, if considered at all. However, with the growing awareness of climate change, social inequalities, and corporate governance issues, investors are now placing greater importance on these non-financial factors. ESG investing has gained traction as a way for investors to align their portfolios with their values. It involves evaluating companies based on their performance in three key areas: environmental sustainability, social responsibility, and corporate governance. By incorporating ESG criteria into their investment decisions, investors aim to support companies that are environmentally friendly, socially responsible, and well-governed. One of the main drivers behind the rise of ESG investing is the increasing demand from investors for sustainable and responsible investment options. In the past, there was a perception that investing with a focus on ESG factors would result in lower returns. However, numerous studies have shown that companies with strong ESG performance outperform their peers in the long run. This has led to a growing belief among investors that considering ESG factors can actually enhance investment performance and manage risk. Another factor contributing to the popularity of ESG investing is the growing regulatory landscape. Governments and regulatory bodies around the world are implementing policies and regulations aimed at addressing sustainability and ESG issues. This has created a supportive environment for ESG investing, as companies are now more incentivized to disclose their ESG practices and improve their performance in these areas. Furthermore, ESG investing has caught the attention of the younger generation of investors, who are often more socially and environmentally conscious. Millennials and Generation Z are driving demand for sustainable investment options and are holding companies accountable for their impact on the world. This generational shift is likely to fuel the growth of ESG investing in the coming years. In conclusion, ESG investing has emerged as a global phenomenon, driven by the increasing demand for sustainable and responsible investment options, regulatory changes, and the influence of the younger generation. As more investors recognize the potential benefits of ESG investing, the trend is expected to continue its upward trajectory. By incorporating ESG criteria into their investment decisions, investors can not only achieve financial returns but also contribute to a more sustainable and equitable world.