The venerable British retailer WH Smith, established in 1792, is poised to sell its high street arm. This landmark decision marks the end of an era for one of Britain's most recognizable high street names, and the beginning of a new chapter for approximately 500 stores. According to Sky News, WH Smith is in the final stages of negotiations with two leading contenders: Alteri Investors, the current owner of Bensons for Beds, and Modella Capital, a firm with a portfolio including Hobbycraft and recently acquired The Original Factory Shop. Both are specialists in revitalizing struggling retail businesses, suggesting a significant restructuring is likely for the WH Smith high street stores. The decision is expected as early as next week, marking a swift conclusion to the auction process managed by Greenhill. The sale allows WH Smith to concentrate on its more profitable travel retail division. The high street arm, primarily known for stationery, cards and books, has faced increasing challenges in recent years due to the rise of online shopping and changes in consumer behavior. This strategic move reflects a wider trend in the retail industry, with many established businesses focusing on profitable sectors and divesting from less lucrative ones. The sale price remains undisclosed, and the successful bidder will undoubtedly implement significant changes to the business model. Industry experts speculate that a rebranding is likely, with 'WHS' being a potential new name. While both Alteri and Modella Capital have expressed interest, insiders indicate that the decision remains incredibly close. This significant development in British retail history will have wide-ranging consequences, impacting jobs, store locations, and the overall high street landscape. The chosen buyer's strategy will define the future of these well-known stores and how they adapt to the ever-evolving retail market. The silence from WH Smith, Alteri, and Modella Capital only adds to the anticipation surrounding this momentous decision. Stay tuned for updates as this story unfolds and the future of this iconic British high street institution is determined.