Sustainable investing, also known as socially responsible investing (SRI), is a growing trend in the global financial industry. It involves considering environmental, social, and governance (ESG) factors when making investment decisions. Investors are increasingly recognizing the potential financial benefits of incorporating ESG criteria into their investment portfolios. Over the past few years, sustainable investing has gained significant traction. In 2020, global sustainable investment assets reached a record of $35.3 trillion, a 15% increase compared to 2018. This surge can be attributed to several factors. Firstly, regulators and governments around the world have been promoting sustainable finance initiatives, encouraging investors to consider ESG factors when making investment decisions. For example, the European Union has implemented a Sustainable Finance Action Plan, setting clear standards for sustainable investments and requiring transparency in ESG reporting. Secondly, companies are facing increasing pressure from stakeholders to address ESG issues. Consumers are demanding more sustainable products and services, and employees are seeking to work for socially responsible organizations. As a result, companies that prioritize sustainability are more likely to attract investors and enjoy long-term success. Moreover, studies have shown that incorporating ESG factors into investment decisions can lead to improved risk-adjusted returns. Companies with strong ESG profiles tend to be more resilient during market downturns and have better operational efficiency. By considering ESG criteria, investors can identify companies that are well-positioned to navigate sustainability challenges and deliver long-term value. In addition to traditional ESG metrics, investors are increasingly focusing on thematic investing, targeting specific sustainability themes such as renewable energy, water scarcity, and gender diversity. This approach allows investors to align their investments with their values while capitalizing on the growth opportunities presented by these themes. As sustainable investing continues to gain momentum, it is expected to reshape the global financial landscape. Investors are increasingly integrating ESG factors into their decision-making processes and demanding greater transparency from companies. This shift towards sustainable finance not only benefits the environment and society but also presents attractive financial opportunities for investors.