Sustainable investing, also known as socially responsible investing (SRI), is a rapidly growing trend in the world of finance. With the increasing awareness of climate change and the need for ethical and responsible practices, more and more investors are turning to sustainable investments as a way to make a positive impact on the planet while also achieving financial growth. One of the key drivers of sustainable investing is the integration of environmental, social, and governance (ESG) factors into investment decision-making. This approach allows investors to consider not only the financial performance of a company but also its impact on the environment, society, and governance practices. By investing in companies that prioritize sustainability and responsible practices, investors can align their financial objectives with their values. The potential for sustainable investments to generate attractive returns is supported by various studies and reports. According to a study by Oxford University, companies with strong ESG performance may have a lower cost of capital due to their reduced risk exposure. Additionally, research by MSCI showed that companies with strong sustainability practices outperform their peers in the long run. The sustainable investing landscape offers a wide range of investment options. Investors can choose from green bonds, which finance environmentally-friendly projects such as renewable energy, social impact bonds, which fund social initiatives, or even sustainable mutual funds that invest in a diversified portfolio of sustainable companies. The choice of investment depends on the investor's risk tolerance, financial goals, and personal values. While sustainable investing has gained significant traction in Europe and other developed markets, it is still a relatively new concept in the MERCOSUR region. However, there are promising signs of growth, with governments and businesses increasingly recognizing the importance of sustainability. As the demand for sustainable investments continues to rise, it is expected that the MERCOSUR region will catch up and offer more opportunities for investors. In conclusion, sustainable investing is not only a way to make a positive impact on the planet, but it also offers potential financial growth. By considering ESG factors in investment decision-making, investors can align their financial goals with their values. With the increasing awareness of sustainability, it is expected that sustainable investments will continue to grow in popularity and provide more opportunities for investors in the future.