Elizabeth Maxson-Martinet – AI in Marketing
Discover how Elizabeth Maxson-Martinet shares expert insights on AI-driven personalization and the future of modern marketing. With nearly two decades of experience and leadership roles at companies like Tableau, she focuses on helping brands leverage AI to deliver scalable, highly personalized digital experiences.
In this session, she highlights how marketers must move beyond traditional campaigns and embrace data, automation, and composable content platforms to create meaningful, human-centric customer journeys. As AI reshapes the marketing landscape, the key lies in balancing technology with creativity to drive real engagement and business value. Watch now:
