Socially responsible investing (SRI), also known as sustainable investing or ethical investing, has seen a significant rise in popularity in recent years. As more investors become conscious of the impact their money can have on society and the environment, they are taking a closer look at where their investments are going. SRI involves considering environmental, social, and governance (ESG) factors when selecting investments. This means investing in companies that are socially and environmentally responsible, have good corporate governance practices, and align with the investor's values. There are a few key drivers behind the growing interest in SRI. First, millennials, who will soon become the largest demographic in the workforce, are particularly drawn to socially responsible investing. They are more likely to demand transparency and to support companies that prioritize sustainability and ethical practices. Second, research has shown that companies with strong ESG performance tend to outperform their peers in the long run. By investing in companies with good ESG practices, investors can potentially earn market-rate returns while also making a positive impact on the world. Finally, the COVID-19 pandemic has further highlighted the importance of investing in sustainable and socially responsible companies. The crisis has shown that companies with sound ESG practices are more resilient and better equipped to weather unforeseen challenges. In response to the growing demand for SRI options, financial institutions have started offering a wide range of sustainable investment products. Investors can now choose from a variety of SRI mutual funds, exchange-traded funds (ETFs), and impact investing funds. However, as with any investment strategy, there are potential risks and challenges associated with SRI. One challenge is the lack of standardization and regulation in the field. Different fund managers may have different interpretations of what constitutes a socially responsible investment, making it difficult for investors to compare options. Additionally, while SRI has gained popularity, some critics argue that it may limit investment choices and potentially sacrifice financial returns. However, as more data becomes available and investors continue to push for greater transparency, these concerns are being addressed. Overall, socially responsible investing is becoming mainstream as investors increasingly seek to align their investments with their values. By considering the impact of their investments on the world, investors can not only potentially earn returns but also contribute to positive change.