In recent years, there has been a significant shift in the way investors approach their financial decisions. Traditional investment strategies focused solely on financial return are being complemented, and in some cases replaced, by sustainable investing. This growing trend seeks to generate financial returns while making a positive impact on the environment and society.\n\nSustainable investing encompasses various approaches such as socially responsible investing (SRI), environmental, social, and governance (ESG) investing, and impact investing. These strategies take into consideration not only the financial performance of a company but also its environmental, social, and governance practices.\n\nWhy has sustainable investing gained such popularity? There are several reasons contributing to this shift. First, the increasing awareness of environmental and social issues has prompted investors to align their investments with their values. People want their money to make a difference, and sustainable investing provides that opportunity.\n\nSecond, studies have shown that companies with strong ESG practices tend to outperform their peers. The consideration of non-financial factors can provide valuable insights into a company's long-term viability and potential risks. Institutional investors, like pension funds and endowments, are particularly interested in sustainable investing because it aligns with their long-term financial objectives.\n\nFurthermore, regulations and policies are evolving to support sustainable investing. Governments around the world are implementing measures to encourage corporate responsibility and transparency, making sustainable practices a necessity rather than just an option for companies.\n\nThe rise of sustainable investing has also been driven by advancements in technology. The availability of data and analytical tools enables investors to assess companies' sustainability performance more accurately. Investors can now incorporate ESG factors into their decision-making process more effectively, enhancing risk management and identifying new investment opportunities.\n\nAs sustainable investing continues to gain traction, it is crucial for investors to properly evaluate the investment products being marketed as